Building an Image Blog
Architectural Photography: Adventures, Inspiration & Insider Savvy
Build season is fast approaching, your marketing (and/or project) budgets have been set. You’re thinking about what projects will complete this year, and among those, which will you choose to have professionally photographed?
One of the first questions AEC and CRE firms want answered when they contact me is: How much does a professional architectural photo shoot cost? Although this is a simple question to ask, the answer is complex. A photo shoot has many variables that I will try to do my best to explain. This article is written to show you the many variables of a photo shoot and how those variables can affect the cost—either up or down.
Get instant access to insider strategies—from a pro architectural photographer—on capturing the vision of your design, the quality of your construction, and the elegance of its execution in the built environment.
These days, employers in Connecticut and across the nation are wise to do all they can to attract and keep good talent. Work spaces matter now: their design, what they say about a company, and how that story of its culture is told — through images or other means.
Hiring a professional architectural photographer gives AEC & CRE firms stunning images that showcase their work to future clients. But hiring a baby photographer to do an architectural photography shoot? It's most likely not their area of expertise, and won't produce the best result. The other side of this coin is the misconception that an architectural photographer just takes the images and leaves, boom, they're done. There's so much more to it, including a high level of service, quality, project management and artistry - at least in my personal approach to this work.
The PRO shot at right was for a municipal client who wanted to feature an image of the local transportation options available in the Bradley International Airport area, north of Hartford, Conn., and highlight their accessibility.
When it comes to capturing a company's AEC or CRE project or property — a competitive marketing strategy — what's the best way to find a good photographer? What research should be done? Are there steps your firm can take to create the foundation for a great collaboration?
Giving architectural photography a sense of place involves anchoring and relating the subject to its surroundings, or merging the subject with the space (or place) it occupies when composing the shot. It may mean working high, looking up, shooting through, or working low. Flexibility is key!
As with any specialized industry, part of my job is to educate people. I help AEC firms learn how to get the best possible professional photography and the most return on their investment. You've heard the term "time is money"? It truly is for your AEC firm. In this case ... it's 90 days of time.
Photography orientation is all about an architectural subject’s positioning in relation to the sun — and it makes a big difference in photo results.
You're dying to know what the heck I'm going to lead in with here, am I right? There may be nothing as humanizing and humbling as a porta-potty. So I wanted to go out on a limb, get your attention, and speak about a creative solution to a common challenge for architects, general contractors, construction managers, developers and owner's reps.