Building an Image Blog
Architectural Photography: Adventures, Inspiration & Insider Savvy
Congratulations, your AEC firm has created a library of key completed project images you can use for everything marketing. You’re actively using them in your outreach campaigns, online branding, website and across your proposal/RFP submissions. You’re really getting all the ROI you can from each and every successful project showcasing your firm’s accomplishments. Do a celebration dance, that’s big!
You found this great architectural project image on the web similar to the type your firm designs and builds and you downloaded it. With the downloaded image you create a marketing campaign for your AEC firm that is sure to be a feather in your cap this year come review time. It’s a-ma-zing! You launch it across social, post it your website, and even send a targeted email campaign out to new prospects.
Get instant access to insider strategies—from a pro architectural photographer—on capturing the vision of your design, the quality of your construction, and the elegance of its execution in the built environment.
There are hundreds of reasons an architectural photography project can fail to meet expectations. Maybe your photographer didn’t ensure you had a thorough understanding of the process, or maybe too much time had passed to get a great shot. Maybe you didn’t vet your architectural photographer as thoroughly as you might have. As a client, there are many things you can do to improve the outcome of your architectural photography project (just ask your photographer!) Here are four things not to do.
Your firm’s photo shoot is now complete...it was a great success. Now what? Well, now it’s time for the post-production process to begin in earnest. It’s essentially the “digital darkroom,” and it happens between the completion of the shoot and final delivery of your professional architectural images.
So, you invested in a fantastic portfolio of professional images of your most successful architectural projects. That’s great! But now your original intention for these photographs (a website redesign, a design award submission, etc.) is in the past and you’re not sure what else to do with them. The good news is, your professional architectural images can be useful marketing tools for years to come.
Architectural photography is an investment. Professional photographs can be incredibly powerful tools for marketing, sales, and even recruitment, but the longer you wait to photograph a project, the more you stand to lose.
There are a lot of moving pieces involved in every architectural photography project, no matter the size. From security clearance to lighting to site preparation, who is responsible for which elements of a photo shoot?
Night photography is inherently dramatic. It’s bold. It stands out. It turns heads. That being said, nighttime photography is a lamentably underused architectural photography tool. It’s something many of my clients have never even considered, and it’s certainly not something a lot of architectural photographers take the time to tout and execute.
The greater Hartford, CT area is a hotbed for architectural innovation. With a plethora of historical spaces and a flourishing local economy, opportunities for AEC and development firms to make names for themselves abound here. With such an active industry community in Connecticut, it’s no surprise how many area awards events and galas are dedicated to honoring excellence in the built environment.
For most AEC firms, winning a prestigious design award is a huge opportunity. That kind of recognition brings with it lots of great free press, but it also validates a firm in the eyes of potential new clients. Awards can directly result in new business. As an architectural photographer, I’ve worked with many trusted industry professionals throughout the years. A select group of these individuals ultimately serve as the jurors that give out prestigious AEC industry awards like the AIA Connecticut Honor Award, the CREW CT Blue Ribbon Awards “Best in Class” Award, the CT ABC “Best in Show” Award, and the CBC Project Team Awards “New Construction” Award. Through our ongoing conversations with them I’ve learned a few tips and tricks for setting your design apart from the competition.