Building an Image Blog
Architectural Photography: Adventures, Inspiration & Insider Savvy
For most AEC firms, winning a prestigious design award is a huge opportunity. That kind of recognition brings with it lots of great free press, but it also validates a firm in the eyes of potential new clients. Awards can directly result in new business. As an architectural photographer, I’ve worked with many of trusted industry professionals throughout the years. A select group of these individuals ultimately serve as the jurors that give out prestigious AEC industry awards like the AIA Connecticut Honor Award, the CREW CT Blue Ribbon Awards “Best in Class” Award, the CT ABC “Best in Show” Award, and the CBC Project Team Awards “New Construction” Award. Through our ongoing conversations with them I’ve learned a few tips and tricks for setting your design apart from the competition.
Clients ask me all the time, “Wow, what you do is so specific! Are you the only professional architectural photographer in Hartford area?” The short answer is no! I’m very active within the design, development, and broker communities all over Connecticut and I’m lucky to have had the opportunity to work with lots of amazing clients and industry professionals, including many other AEC and CRE photographers in CT.
Get instant access to insider strategies—from a pro architectural photographer—on capturing the vision of your design, the quality of your construction, and the elegance of its execution in the built environment.
As an architectural photographer, you’d think I’d spend most of my time working with architects. The word “architect” is right there in the name of what I do! Surprisingly, through the many clients I’ve partnered with over the years, I’ve found that architects can sometimes be the most challenging to work with. Here’s why.
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In honor of April being World Landscape Architecture month (#WLAM2018), here are some of my favorite types of LA projects and why I really enjoy photographing them for my clients.
When people ask me, “Heather, how much can an architectural photographer shoot in an eight-hour day?” what they’re really asking is “Eight hours is plenty of time for me to get my money’s worth, right?” Well, not always. Here’s why.
As a professional architecture photographer, I’d ideally like all of your most important project images to be professionally done. That’s rarely the case. Most firms have taken their own images of certain projects and also have professional architectural photography images from other projects. What’s the best way to utilize both DIY vs Pro architectural photography images without looking “hodgepodge” or worse, damaging your brand reputation?
Photography itself is subjective; the process behind great professional photography is not. Don’t let one bad experience with an architectural photographer turn you off to the idea of giving another photographer a shot at a different project.
I’ve got a multi-decade background in marketing, so this topic naturally fires me up. As a trusted architectural photography partner, my AEC clients count on me to create not just inspiring professional imagery, but also to help produce stunning visual content for their websites.
Build season is fast approaching, your marketing (and/or project) budgets have been set. You’re thinking about what projects will complete this year, and among those, which will you choose to have professionally photographed?
One of the first questions AEC and CRE firms want answered when they contact me is: How much does a professional architectural photo shoot cost? Although this is a simple question to ask, the answer is complex. A photo shoot has many variables that I will try to do my best to explain. This article is written to show you the many variables of a photo shoot and how those variables can affect the cost—either up or down.